FMCG DISTRIBUTION SALES MANAGER

Develop and execute sales strategies to achieve sales budgets, revenue growth, and profitability targets. Manage sales across modern trade, traditional trade, groceries, baqalas, discount shops, and wholesale channels. Acquire new accounts, expand distribution, and strengthen relationships with key customers. Analyze market potential, customer demand, competitor activities, and new business opportunities. Build, lead, and develop the sales team, establishing clear KPIs and monitoring individual performance. Manage pricing, gross margins, sales forecasts, and promotional activities to maximize profitability. Drive customer collections, control overdue receivables, and maintain healthy cash flow. Prepare and submit weekly and monthly reports covering sales performance, budget achievement, profitability, new accounts, collections, and team KPIs.

Desired Candidate Profile

Minimum 5–8 years of FMCG sales experience in the UAE, preferably in distribution. Strong experience across multiple sales channels and an established understanding of the UAE market. Proven track record in sales growth, budget management, profitability, customer acquisition, and collections. Demonstrated ability to build and manage a sales team and implement performance KPIs. Strong commercial, negotiation, analytical, and leadership skills. Proficiency in Microsoft Excel and sales reporting tools. Key Performance Indicators (KPIs) Sales and budget achievement. Gross profit margins. New account acquisition. Distribution growth and team productivity. Collection performance and reduction of overdue receivables. Timely and accurate weekly and monthly reporting. Employment Type Full-time

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