Marketing Executive

Campaign & Store Marketing (ATL/BTL/CTL) Plan and execute store-focused marketing campaigns to drive footfall and conversion, covering Below-the-Line (BTL), Through-the-Line (CTL), and Above-the-Line (ATL) channels. Manage in-store branding, point-of-sale (POS) materials, window displays, and localized promotional rollouts across all store locations. Coordinate with store managers to gather local market insights and tailor promotional activities to specific store needs. Marketing Calendar & Event Management Own, update, and enforce the annual and monthly marketing calendar to ensure all product launches, seasonal promotions, and store openings stay on schedule. Organize and execute on-ground events, in-store activations, pop-ups, and community outreach programs from concept to post-event wrap-up. Vendor & Agency Management Source, onboard, and manage third-party vendors, including printers, fabricators, event agencies, media buyers, and promotional staff. Negotiate rates, review deliverables for quality and brand compliance, and ensure timely execution within strict deadlines. Budget & Performance Tracking Track and manage the allocated marketing budget, ensuring cost-effective spending across campaigns, events, and vendor invoices. Process purchase orders (POs), verify vendor billing, and maintain accurate financial records in coordination with the finance team. Monitor campaign performance, store footfall impact, and ROI, preparing post-campaign reports with clear takeaways for future initiatives. Desired Candidate Profile

Experience

3–5 years in a generalist marketing, retail marketing, or brand activation role.

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Domain Knowledge: Proven track record executing store-level BTL/CTL activations and supporting ATL media campaigns. Vendor Network: Demonstrated experience managing printing, production, and event vendors with strong negotiation skills. Project Management: Exceptional organizational skills with the ability to juggle multiple store timelines, budgets, and events simultaneously. Tools: Proficiency in MS Excel/Google Sheets for budget and calendar tracking; familiarity with basic design tools (Canva) or CRM/POS analytics is a plus. Mobility: Willingness to travel to store locations and event sites as needed. Employment Type Full-time