Sales Manager

Sales Strategy & Revenue Achievement: Develop and implement annual sales plans and forecasts to achieve company revenue and profitability targets. Identify new business opportunities, market segments, and customer groups within laboratories, hospitals and factories. Analyze market trends, competitor activities, and customer needs to refine product positioning and sales strategies. Set individual sales targets for the team and monitor performance regularly. Team Leadership & Management: Lead, mentor, and motivate the sales team to achieve high performance and meet KPIs. Conduct regular sales meetings, field visits, product training, and performance evaluations. Support the sales team in closing high-value deals, negotiations, and presentations. Ensure proper onboarding and training of new sales staff. Sales Operations & Process Management: Oversee the preparation and accuracy of quotations, proposals, tenders, and contracts. Approve pricing, discounts, and commercial terms in line with the company s pricing policy. Review and monitor sales pipelines, Odoo updates, and sales forecasts to ensure data accuracy. Collaborate with the Sales Support team to ensure efficient order processing, documentation, and delivery follow-up. Supplier & Product Coordination: Maintain strong knowledge of product specifications, features, and competitive advantages for all laboratory equipment handled by the company. Work with the Technical Department to coordinate installations, demonstrations, and after-sales support. Marketing & Business Development: Work closely with the Marketing Agency to plan campaigns, exhibitions, product launches, and digital marketing activities. Participate in scientific conferences, trade shows, and workshops to represent the company and promote products. Provide feedback for marketing materials, product catalogs, brochures, and online content. Financial & Reporting

Responsibilities

• Prepare monthly sales reports, pipeline updates, and performance analysis for management
• Monitor profit margins, cost structures, and sales expenses to maintain profitability
• Ensure timely collection of payments and coordination with Finance regarding credit terms and outstanding balances

Desired Candidate Profile

Bachelor s degree in biomedical engineering, Science, Chemistry, Biology, or related field from a reputable university. MBA or diploma in Sales/Marketing is an advantage. Minimum 8 to 10 years of experience in sales of laboratory devices, diagnostics, analytical instruments, or medical equipment. Proven experience managing a sales team and achieving revenue targets. Strong background in tender processes and key account management. Strong leadership, coaching, and team management skills. Excellent negotiation and communication abilities. Deep understanding of laboratory equipment and technologies. Strong presentation and product demonstration skills. Ability to analyze data and forecast sales. High customer orientation and problem-solving mindset. Proficient in Odoo and MS Office tools. Fluent in English (spoken & written).